Think! Why A&E?
The campaign featuring six highly identifiable cartoon characters, was devised in partnership with NHS Fylde and Wyre CCG and Blackpool Teaching Hospitals NHS Foundation Trust to encourage people to choose the right NHS service for them and their families according to their symptoms. It reinforces the crucial message that A&E is for emergencies and life-threatening illnesses only.
Many people attend emergency service departments with minor ailments which could be better treated elsewhere. This puts extra demands on already pressured emergency departments, particularly during the winter period.
A range of campaign materials were produced and can be viewed on the link below. In addition to this the specially designed www.WhyAandE.nhs.uk contains information and advice for members of the public on what to do if they, or a loved one, falls ill or gets injured.