Alto­gether Now – a Legacy for Black­pool was launched in 2010 in response to the Gov­ern­ment direc­tive to NHS organ­i­sa­tions to work more closely with pro­fes­sional sports clubs in the chal­lenge to improve health.

The all-age, all-sport, all-inclusive pro­gramme is aimed at improv­ing the health and well­be­ing of peo­ple in our sea­side town irre­spec­tive of age, race, gen­der or abil­ity through increased phys­i­cal activ­ity and tar­geted health messages.

Alto­gether Now is a part­ner­ship between Black­pool Foot­ball Club and the NHS in Black­pool (the Clin­i­cal Com­mis­sion­ing Group and Black­pool Teach­ing Hos­pi­tals Trust), sup­ported by Black­pool Coun­cil. It is cen­tred around tack­ling a Tan­ger­ine Target.

There are four Tan­ger­ine Targets:

  • Phys­i­cal Activity
  • Lifestyle
  • Child­hood Health
  • Men­tal Health and Wellbeing

These are the key areas in which reforms have to be made if the health of peo­ple in Black­pool is to improve.

Each Tan­ger­ine Tar­get has a high pro­file Health Ambas­sador from the world of sport.

  • Sil­ver medal­list Par­a­lympian Shelly Woods is Health Ambas­sador for Lifestyle
  • Lan­cashire County Crick­eter Steven Croft is Health Ambas­sador for Child­hood Health
  • Foot­ball leg­end Jimmy Arm­field CBE is Health Ambas­sador for Men­tal Health and Wellbeing.

The Tan­ger­ine Tar­gets are under­pinned by the eight key health pri­or­i­ties for Blackpool:

  • Can­cer
  • Sex­ual health
  • Child­hood obesity
  • Heart disease/stroke
  • Alco­hol abuse
  • Sub­stance misuse
  • Smok­ing
  • Men­tal health

The Black­pool play­ers are Health Cham­pi­ons for each of these pri­or­i­ties sup­port­ing health mes­sages and cam­paigns.