Altogether Now – a Legacy for Blackpool was launched in 2010 in response to the Government directive to NHS organisations to work more closely with professional sports clubs in the challenge to improve health.
The all-age, all-sport, all-inclusive programme is aimed at improving the health and wellbeing of people in our seaside town irrespective of age, race, gender or ability through increased physical activity and targeted health messages.
Altogether Now is a partnership between Blackpool Football Club and the NHS in Blackpool (the Clinical Commissioning Group and Blackpool Teaching Hospitals Trust), supported by Blackpool Council. It is centred around tackling a Tangerine Target.
There are four Tangerine Targets:
- Physical Activity
- Childhood Health
- Mental Health and Wellbeing
These are the key areas in which reforms have to be made if the health of people in Blackpool is to improve.
Each Tangerine Target has a high profile Health Ambassador from the world of sport.
- Silver medallist Paralympian Shelly Woods is Health Ambassador for Lifestyle
- Lancashire County Cricketer Steven Croft is Health Ambassador for Childhood Health
- Football legend Jimmy Armfield CBE is Health Ambassador for Mental Health and Wellbeing.
The Tangerine Targets are underpinned by the eight key health priorities for Blackpool:
- Sexual health
- Childhood obesity
- Heart disease/stroke
- Alcohol abuse
- Substance misuse
- Mental health
The Blackpool players are Health Champions for each of these priorities supporting health messages and campaigns.