Throughout his career he provided fans with numerous moments to remember. Now football legend, Jimmy Armfield CBE, is using these to support a dementia awareness campaign.

Featuring in a new short film produced as part of Altogether Now – a Legacy for Blackpool, the partnership between the NHS in Blackpool; Blackpool FC; and Blackpool Council, the much admired football legend relives some of his most precious memories – complete with incredibly rare archive footage from the height of his career.

The short film centres on the partnership’s ‘How Good is Your Memory?’ campaign which encourages anyone over the age of 50 who is concerned to undertake free memory screening. The ultimate aim is to ensure people receive an early diagnosis of dementia.

Currently less than half of people with dementia in Blackpool receive a formal diagnosis. An early diagnosis can help people with dementia to find the best possible treatment and support. It means they, and their carers, can plan for the future more easily.


Dementia can’t be cured, but if it is detected early there are ways you can slow it down and maintain mental function.  With the right support, many people are able to lead active and fulfilled lives. It is possible to live well with dementia.

Jimmy is a fervent supporter of the NHS having been treated for throat cancer in 2007. He said: “I’m always pleased to support the NHS because the NHS saved my life.”

As Altogether Now Health Ambassador for Mental Health and Wellbeing, Jimmy is a dedicated supporter of the ‘How Good Is Your Memory?’ campaign. He added:  “Having a positive mental outlook is equally as important as being physically healthy. Altogether Now – a Legacy for Blackpool helps encourage this and I’m delighted to be involved.”

Blackpool GP and Chief Clinical Officer of NHS Blackpool Clinical Commissioning Group, Dr Amanda Doyle, added: “Dementia is a serious and growing problem, not just in Blackpool but across the country so we are delighted that Jimmy is helping us to raise awareness.

“Detecting dementia early is vital to help plan and access the wide range of support available. If you are concerned that you or a friend or relative has dementia it’s important that you talk to your GP.”

The film will be played across the community including on the big screen at Blackpool FC home games to thousands of fans. It will debut at Bloomfield Road on Saturday 28 February during half time. As partners in Altogether Now, Blackpool FC is committed to supporting the challenge to improve the health and lifestyles of Blackpool residents. All of the players are Health Champions sup­port­ing health mes­sages and campaigns in the local community.

The partnership programme is granted license by The Farm to use the famous All Together Now soundtrack as its anthem. The band has gone on record to state its support for the initiative saying: “Music is a great way to inspire and motivate people. That’s why we’re really pleased our track is the anthem for Altogether Now – a Legacy for Blackpool.

“We are big supporters of the NHS and this is a unique partnership which is improving lives in Blackpool, and we’re really proud to be doing our bit to support it.”

The film sees The Farm share lead vocals with the 2014 Blackpool Primary School Choir of the Year from Baines Endowed who are featured singing on the pitch at Bloomfield Road.


 Notes to editors:

Symptoms of dementia vary depending on the cause and the area of the brain that is affected. Early symptoms are often mild and may get worse very gradually. This means that the person with dementia, and those around them, may not notice these signs or take them seriously for some time.

Also, people with dementia sometimes do not recognise that they have any symptoms. Forgetfulness is usually the earliest and most noticeable symptom, for example, trouble recalling events or recognising people and places.

Other signs and symptoms include:

  • Problems planning and carrying out tasks that have been previously managed without difficulty, such as following a recipe, writing a letter or managing finances.
  • Feeling confused even when in a familiar environment
  • Trouble controlling moods or behaviours. Depression is common, and agitation or even aggression may occur If you find that memory loss is becoming a problem and is affecting your daily life, seek help from your GP.


For further information about this press release please call Jonathan Bridge on 07825 823 879 or email