A programme aimed at encouraging local children to lead a healthy lifestyle has been shortlisted for a prestigious award alongside some of the biggest names from the world of football.

Fit2Go, a six week healthy lifestyle and physical activity programme delivered in every one of Blackpool’s 30 primary schools by Blackpool FC Community Trust under the banner of Altogether Now – a Legacy for Blackpool, has been shortlisted for Community Initiative of the Year at the 2014 MBNA North West Football Awards.

Altogether Now, is the partnership between the NHS in Blackpool (Clinical Commissioning Group and Teaching Hospitals Foundation Trust); Blackpool Football Club; and Blackpool Council which aims to improve the health, wellbeing and lifestyle of every person in the town through positive messages and activities.

Professional light middleweight boxing champ Brian ‘The Lion’ Rose is Health Ambassador for Fit2Go,acting as a role model to local children and showcasing what the initiative is all about. He visits local primary schools to support Fit2Go sessions alongside the Community Trust team, talking about commitment and dedication to staying fit.

He said: “Boxing is all about being disciplined. If by supporting Altogether Now – a Legacy for Blackpool I can inspire or encourage a child to believe they can succeed then that’s fantastic.”

The awards will take place at Old Trafford cricket ground on Tuesday 18 November and will recognise the great and the good from the world of football in the North West.

Fit2Go is shortlisted alongside initiatives delivered by Everton FC, City in the Community; Wigan Athletic Community Trust; Bolton Wanderers Community Trust; and Morecambe FC Community Sports.

The Community Trust, which delivers a range of projects across Blackpool under the banner of Altogether Now, have also been shortlisted for Community Club of the Year.

Manchester United Foundation, Everton and Manchester City will fight it out for Premier League Community Club of the Year whilst Brendan Rodgers, Manuel Pellegrini and Sean Dyche will be vying for the Manager of the Year award.

Dr Amanda Doyle OBE, Chief Clinical Officer of NHS Blackpool Clinical Commissioning Group, said: “It is fantastic that the hard work of everyone involved in Fit2Go has been recognised in this way.

“It is so important that we are educating young children and their families about the importance of leading a healthier lifestyle through diet and physical activity. That is why Fit2Go and our Altogether Now partnership are crucial. They are without doubt helping us to improve the health of people in Blackpool.”

Dr Arif Rajpura, Director of Public Health in Blackpool, added: “Fit2Go is a brilliant initiative and for it to be recognised like this is great news. This is acknowledgment of our huge efforts to educate young children to lead a healthier lifestyle. By making healthy choices early we can prevent health problems later on in life.”

To find out more about Fit2Go visit www.altogethernowblackpool.com or www.blackpoolfccommunitytrust.co.uk.


Notes to editors:

Fit2Go is a six week healthy lifestyles and physical activity programme which aims to encourage children to live a healthy lifestyle, take part in regular physical activity and to join in with local sports clubs and community programmes to ultimately improve their overall health and wellbeing.

All Year 4 pupils taking part in Fit2Go receive a programme of increased physical activity and health education that includes:

Healthy lifestyle classroom based sessions

  • Physical activity sessions organised around the school day
  • Extracurricular sessions after school
  • Family health workshops
  • Free community based physical activity sessions
  • Fit2Go celebration festivals and quizzes at Bloomfield Road

For further information please contact Jonathan Bridge on 07825823879 or email jonathan.bridge@blackpool.nhs.uk.