Blackpool may be a seaside town and a popular place to visit for millions of people each year, but unfortunately it is not a healthy place to live.

Life expectancy of men in Blackpool is the worst in the country. A baby boy born in Blackpool could be expected to live on average five years less than the average life expectancy in the rest of England.

Far too many men in Blackpool suffer with health problems that could be prevented. NHS Blackpool Clinical Commissioning Group (CCG) is highlighting the importance of health and encouraging men in the town to think more consciously about their own health and lifestyle during National Men’s Health Week 2014 (9-15 June).

Altogether Now – a Legacy for Blackpool, a partnership between the NHS in Blackpool (the CCG and Teaching Hospitals Foundation Trust); Blackpool Football Club; and Blackpool Council aims to improve the health, wellbeing and lifestyle of Blackpool people through positive health messages and activities.

The all-inclusive pro­gramme is aimed at improv­ing the health and well­be­ing of peo­ple in Black­pool, irre­spec­tive of age, race, gen­der or abil­ity through increased phys­i­cal activ­ity, lifestyle changes and an aware­ness of the role men­tal health and well­be­ing play in over­all health.

Altogether Now is centered on tackling a Tangerine Target. There are four Tangerine Targets:

  • Physical Activity
  • Lifestyle
  • Childhood Health
  • Mental Health and Wellbeing

These are key areas in which reforms have to be made if the health of people in Blackpool is to improve.

A number of male sporting stars are involved with this unparalleled partnership, helping to inspire and encourage other men in the town.

Blackpool FC players are Health Champions, supporting with health campaigns and activities across the town.

British Light-Middleweight and World Inter­con­ti­nen­tal Cham­pion boxer Brian Rose is Health Ambas­sador for Fit2Go, a lifestyle and physical activity programme which is delivered in every primary school across Blackpool.

Brian is a firm supporter of Altogether Now, so much so that he will display the programme logo on his shorts when he takes on Demetrius Andrade for the WBO World Light Middleweight title during National Men’s Health Week, in New York on Saturday 14 June.

“If I can inspire or encourage more men in Blackpool to be aware of their health and make conscious decisions to lead a better lifestyle then that is brilliant. I am proud to be involved with this fantastic programme and hope that more men begin to realise the importance of their own health and wellbeing,” said Brian.

Football legend Jimmy Armfield CBE is Health Ambassador for Mental Health and Wellbeing. He said: “Having a positive mental outlook is equally as important as being physically healthy. Altogether Now — a Legacy for Blackpool helps encourage this and I’m delighted to be involved.”

Lancashire county cricketer Steven Croft is Health Ambassador for Childhood Health. He added: “A healthy childhood provides a great foundation for adulthood. Altogether Now — a Legacy for Blackpool is raising awareness and I am pleased to be a part of such a ground-breaking programme.”